One of my favorite clients used to have issues with connecting to her target market. She didn’t understand what was at the root of the issue. She had large social media followings but little interaction. Her website analytics showed she had a lot of traffic, but her bounce rate was ridiculous. When I looked at […]
How to Discover Your Why in Business
Are you struggling to focus on your business? Are you not seeing the growth you thought you would see by now? How about, are you feeling burnt out on the day-to-day grind? If any of these are true, you might have forgotten one of the most important steps to starting a business in the first […]
5 Ways To Start
5 Ways To Start Lao Tzu once said “the journey of a thousand miles begins with one step”, but what he didn’t tell us was how hard that first step was. We all make excuses about why we can’t start. From we don’t have time to we don’t think we’re qualified. But if we can […]
5 Tips for Authentic Branding
Authentic Branding Doesn’t Have to be Complicated If you’re a business owner or entrepreneur, you know the importance of branding. Branding is how your target market recognizes you. It’s what sets you apart from your competition. It’s what makes your business memorable. But what is authentic branding? The Authentic Branding Difference Authentic branding is created […]
Stop Blowing Marketing Hot Air
If you’re a church leader or marketing professional, you understand the importance of marketing to any organization. It is how new families find your church or how new clients are exposed to your business. It may be the only way someone knows you exist. Not all marketing plans look the same and are generally specific […]